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How Long is a Piece of String? Part 3
In parts one and two of How Long is a Piece of String?, we focused on two of the most commonly asked questions regarding email marketing campaigns. The third and final question of what we call The...
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The Benefits of Targeted Messaging
In addition to my responsibilities at Harland Clarke Digital, I teach a MBA Marketing class at a local university. One of the messages I like to focus on are the benefits of target marketing. To...
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